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Hampus Sunden - Musikbanken

Hampus Sunden - Musikbanken  #1


Describe yourself and your project. How did you get the idea? 

I am an educated music producer and landscape architect. Music has been my life since I was 15 years old and during the last couple of years I have been taking part of the Swedish music scene and learnt much about music Business. I have seen many musicians struggling with tight economy but I have a strong believe that producers and songwriters can make money more easily than are today. My answer is Bonbon tunes, an alternative music publishing company. 


Who are you? Previous education/jobs/ experiences etc.

Previously I have had all kind of jobs. I have been working at petrol station in Copenhagen, at Starbucks in London, at supermarket in Sweden. I have also teached in tennis and been working as a substitute teacher at elementary school. I have produced a lot of songs for myself and to other artists and released two albums with my band ”Sista Bossen”. 


What will you do during these three months? How will you spend the time? 

Bonbon tunes will tear down barriers for songwriters and producers and will allow any originator to publish their work. My goal is to establish a databas featuring artists and songs connected to Bonbon tunes. I will spend time marketing, reaching both artists and customers and connect to partners, record labels etc. I will look into questions regarding legal issues and standardize a Bonbon tunes contract and set up a graphic profile for Bonbon tunes. 


What do you expect to achieve during Leapfrogs?

I expect to gain experience in how to start upp a business which I strongly believe in. These three month will give me a chance to further understand how music business operate and give me chance to establish contacts that is necessary to further expand the business idea. 

Hampus Sunden - Musikbanken  #2


Tell us what you have done on your project so far during the Leapfrogs time. 

I have been working hard to get song/placements in commercials and establishing contact with both filmmakers and commercial firms. Right now I am in contact with Orcla food, pitching an commercial idea which could be built around one of our songs. Im trying to get musicians to join Musikbanken so that we can expand our library of music. Also working with the front end, website, graphic layout etc. 


Has everything gone according to the plan? Has anything unexpected occurred? Has something been easier/harder than expected? 

Summer holidays!!! It has been very hard to get in touch with people because almost everyone is out of office. For this reason the work has been slowed down. Also, everything is moving slower than expected, I might have been a bit optimistic about my goals for the summer. For this reason my project is not going entirely according the plan. I have realized that dealing with judicial issues will take much longer time than I estimated. 


What will you focus on during the remaining time? Will you follow your original plan or has anything changed along the way? 

I will keep selling songs to potential customers and recruiting songwriters to join us. Its very important to display a good CV when we launch our platform so hopefully we can cut one or more placements over the summer. My goal is to have a beta version of a website by the end of the summer. Im good with layouts but Im looking for partnership to create a database. 

Leapfrogs Working Group
LU Innovation, Sölvegatan 16
Box 117, 221 00 Lund

info [at]