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Jonas Lundin - TriLens


Jonas Lundin - TriLens #1


Describe yourself and your project. How did you get the idea? 

I’ve been studying mechanical engineering at LTH as well as working as a photographer for the past five years. As a photographer I’ve always been annoyed by the hassle of changing lenses and it’s a common process that every professional photographer has to go through multiple times a day. By creating the TriLens our goal is to eliminate the frustration of changing lenses and making life easier for photographers.


Who are you? Previous education/jobs/ experiences etc.

I’m 25 years old and I’m doing my masters at LTH in mechanical engineering and industrial design. I’ve been running my own photography business for a couple of years, as well as consulting in IT, 3D-printing and engineering.


What will you do during these three months? How will you spend the time? 

We just closed our Kickstarter campaign and for the next three months our main focus will be to get the production going and deliver the TriLens to our backers. We will also focus on building our e-commerce platform as well as building relationships with potentiall distributers outside of the EU.


What do you expect to achieve during Leapfrogs?

Movie in to our new space. Deliver the first TriLens to the customer. Get the production going effeciently. Launch a campaign for the US market. Build relationships with distributers in the US, Asia and Australia.

Jonas Lundin - TriLens #2


Tell us what you have done on your project so far during the Leapfrogs time. 

So far during the Leapfrogs period we’ve found and moved in to our new office space in Stockholm, received and reviewd the first test batch from our suppliers and worked on launching a new campaign targeted for the US market.


Has everything gone according to the plan? Has anything unexpected occurred? Has something been easier/harder than expected? 

Yes and no. We’ve had a few incidents with our suppliers that need fixing before we can start the production 100%. Although problems like these has been accounted for in the budget and the timeline has room for a couple of hiccups. The parts that we are satisfied with looks amazing and works exaclty like intended, all the nights calculating tolerances paid off! Right now we are renovating our new office space and challenge new problems every day but nothing that we can’t manage,  so far we’ve even managed to stay under budget.


What will you focus on during the remaining time? Will you follow your original plan or has anything changed along the way? 

We will most likely stick to our original plan. Things are moving forward with the US market and we hope to launch for the Americans in just a few weeks. According to the research we’ve done August is the best month for launching Kickstarter projects and we think it might be possible with the information we’ve been getting lately. Unfortunately all of the manufacturing industries are closed down right now but that gives us time to set up all of the necessary systems etc.


Leapfrogs Working Group
LU Innovation, Sölvegatan 16
Box 117, 221 00 Lund

info [at]