Describe yourself and your project. How did you get the idea?
I got the idea of doing this when I started to move around a lot in Sweden, studying at universities. I knew there were a lot of regulations when it comes to angling/sport fishing on the west coast, but had to struggle to find out about what the rules were in other places. I thought there should be some kind of easy to use site that collects all the official rules set by the authorities.
Who are you? Previous education/jobs/ experiences etc.
My name is Karl-Johan. I have a BSc in biology from SLU and currently student at Karlstad University, studying freshwater biology. I have been fishing since I was able to stand up more or less, mostly for pike and brown trout. No experience from web design, however. I have a big interest in eco-tourism and development of rural areas.
What will you do during these three months? How will you spend the time?
During these three months I will have a lot of contact with the authorities regarding rules for sport fishing, trying to find an affordable solution to building a site. Of course it will not be a full-fledged web site, the time is not enough, but at least an idea of what it could look like. I will also have to find some way to make it finance its own costs and even give profit.
What do you expect to achieve during Leapfrogs?
I expect to gain insight in what it takes to build a site like this and what the interest is.
I hope to have some kind of beta version but that depends on how much I will learn in this short time. I hope to find some kind of web designer who can give me input in the start-up. I also hope to make great connections with other companies in the sport fishing business.
Karl-Johan Öhlin #2
Tell us what you have done on your project so far during the Leapfrogs time.
So far I have been working on ways to get my site to the web in the easiest way possible. I have managed to get a good deal with a web hotel and I have looked at different kind of ways to learn how to make a website that would meet the requirements that I and the user would probably have. Right now it looks like it will be standard Wordpress but this is not yet fully decided. I have also been collecting that kind of information for the site.
Has everything gone according to the plan? Has anything unexpected occurred? Has something been easier/harder than expected?
It has been according to plan pretty much so far, but then, I have not made the site yet and I expect some technical challenges with this of course. It has been a bit hard to find info that would be really usefull for the visitors of the site, but it’s out there. I suppose this just shows that the site would be usefull for the anglers in Sweden.
What will you focus on during the remaining time? Will you follow your original plan or has anything changed along the way?
For the remaining time I will continue to collect what I think should be on the site. I will also make a poll and post it to a big angler’s web forum to collect ideas from potential users. Not yet sure if anything has changed. Might be longer and more work than expected with getting the site up and running as supposed to but we will have to wait and see. First I want some input from fellow anglers on what to put on it exactly.
Karl-Johan Öhlin #3
How did you experience the three months?
The time has been busy with lots to do! And yet this is just the beginning I believe. You realise how much that you did not thing about in the beginning when you finally get it started. But I would say the time has been great and I have of course learned a lot about starting a business like this. Although, it would be nice to have some more time.
What has been hardest/most enjoyable?
The hardest part has been to get a grip about what information actually should make it to the site. And then of course it is very time consuming to process this information to make it enjoyable and user friendly to the sport fishers out there. The most enjoyable I would say has been the investigation and brainstorming around this. To start something from scratch and actually feeling that it would be appreciated.
Did it go as expected? Will you continue working on your project in the future?
Most things went as expected I would say. Of course, in projects like these there are always some big bumps in the road and the web design and learning everything around that has not taken off as expected. That part was a bit trickier than expected.
I sure hope so! I still feel the business idea is as good as when I started and I still enjoy working on it.
What would you say is the most important lesson learnt while working on your project?
To talk a lot to others while you are working on your idea. Not giving any secrets away of course… And that a lot of things take a little or a lot more time than expected. Especially if you have to learn something completely new to you, like web design was to me. I thought that would be the small part but it turned out to be time consuming.
Do you have any tips to other ”new” entrepreneurs?
Start working on your dream! It should be fun and in your interest to do something as an entrepreneur. It is not your ordinary 9 – 5 job.
Expect things to go wrong some times and that money will run short from time to time. But Rome was not built in a day and if you can dream it you can do it! Apply for leapfrogs, of course.