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Tom van Remmen – Bookboost



Tom van Remmen - Bookboost #1


Describe yourself and your project. How did you get the idea? 

We, Willem, Daan and myself, started with Bookboost last January as part of our master studies in Entrepreneurship, new venture creation. We help hotels to get less dependent on online travel agencies, like by applying tools, based upon consumer psychology and decision making strategies, to hotels their websites. We believe that applying these tools increases the online conversion rate by 25%.


Who are you? Previous education/jobs/ experiences etc.

Before coming to Lund I studied in Utrecht, where I obtained my bachelor degree in Engineering. I grew up in an entrepreneurial family, and this has always been part of my life since both my parents have their own business. Now, I would like to use the knowledge I gained in order to make Bookboost a success.


What will you do during these three months? How will you spend the time? 

Currently, we focus on the product development, and we hope we have the minimum viable product done in August. Then, we will run pilots at several hotels both in Lund and the rest of Skåne. We will use the data generated from these pilots in order to convince other hotels and investors.


What do you expect to achieve during Leapfrogs?

Our goal is to run the pilots at 10-20 hotels. We are very happy that we got Leapfrogs scholarship because this really gives us a boost in order to achieve our goal for this summer.

Tom van Remmen - Bookboost #2


Tell us what you have done on your project so far during the Leapfrogs time. 

During the Leapfrogs time so far, we dedicated most of our time to the development of our tools. We are building a live-chat tool, different pop-up tools and a price comparison tool. Other than that, we are busy on the commercial side of the company. Whereby we are spending most time on talking to potential customers; hotels in Skåne. Also we spend time to find a partner who wants to support us in developing the tools.


Has everything gone according to the plan? Has anything unexpected occurred? Has something been easier/harder than expected?  

As for the development of the tools we are facing some challenges with the price comparison tool. We need price data from the online travel agencies in order to be able to compare their prices to those of the hotels. So far, we did not find a party who can provide us this data. Therefore, the price comparison tool turned out to be somewhat more complicated than expected. Overall, we are making good progress and most things are going according to plan.


What will you focus on during the remaining time? Will you follow your original plan or has anything changed along the way? 

We will stick to our original plan, meaning that we want to run pilots at several hotels in the region around August. With the data that we generate during these pilots, we want to prove the concept. From there we want to partner up in order to make bigger steps and start selling and grow the company. Minor things changed so far along the way, but the global plan is still holding strong.




Leapfrogs Working Group
LU Innovation, Sölvegatan 16
Box 117, 221 00 Lund

info [at] leapfrogs [dot] se