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Ebba Garnell - Hyperlink





Ebba Garnell - Hyperlink #1


Describe the idea:

Hyprlink is a new and genuine approach for companies to work with influencer marketing. Through a visually optimised contentbox we distribute five companies’ products to micro-influencers who then themselves choose what, when and how to publish the products they have received. This way we create a win-win situation where we help micro-influencers with content while at the same time create an opportunity for companies to receive earned visibility in social media.


Who are you? Previous education/jobs/ experiences etc.

My name is Ebba Garnell. I’m a 22 year old who just finished my Bachelor’s degree in in Strategic Communications. Therefore, it’s not a coincidence that you find me working on a marketing project. During my Bachelor’s I worked part time as a communications assistant at Bosch Rexroth and Region Skåne. Right now, I am as well as being responsible for our community of influencers within Hyprlink working as a content writer in Malta.


What will you do during these three months? How will you spend the time?

In the beginning of June, we sent out a test box to 26 micro-influencers with products from five different companies. Now we are working on collecting data and analyzing the. So far, we have gotten great results. After analysing the data, we will discuss it with our partners as well as use it to convert new companies. The plan is to send out a second box in the end of August.


What do you expect to achieve during Leapfrogs? 

During these three months with Leapfrogs, we hope to have data to support our idea as well as have a second contentbox out to a larger number of micro-influencers. Along the way we hope to gether knowledge, ideas and inspiration that will help us optimize the concept. We go into this summer with great excitement!


Leapfrogs Working Group
LU Innovation, Sölvegatan 16
Box 117, 221 00 Lund

info [at] leapfrogs [dot] se