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Judith Schmidt - Better Bites



Judith Schmidt - Better Bites #1


Describe the idea:

Better Bites aims to contribute to the vegan food scene in Sweden by showing its versality and deliciousness. It emerged from the goal to start a business with a positive impact which is why sustainability is our core value. Our approach is to build a unique vegan catering service located in Malmö. However, we are also thinking about building an online reputation by means of cooking videos, ebooks and nutritional advice.


Who are you? Previous education/jobs/ experiences etc.

My name is Judith Schmidt and I’m 23 years old. I just finished my Master’s in Leadership for Sustainability at Malmö University. Before I moved to Sweden one year ago, I did my Bachelor’s in psychology in the Netherlands. I’m a highly determined personality with strong values which is why I love entrepreneurship.


What will you do during these three months? How will you spend the time?

Basically, I will work on making the business work on a large scale. Therefore, I will spend my time finding partners for a kitchen space as well as for our supply chain. I also just found a business partner and together, we will try to optimize Better Bites’ catering process. Thus, the following three months will be a mix of administrative work, securing partnerships and using our creativity to create an awesome menu.


What do you expect to achieve during Leapfrogs? 

There is a lot I want to achieve: On top of the list is officially registering the business, creating a website and a logo, creating a menu, protecting Better Bites as a trademark, finding sustainable packaging and transportation solutions as well as finding a kitchen that suits our needs. My overall aim is to be able to officially launch our catering service and website this September after the Leapfrogs scholarship has ended.


Leapfrogs Working Group
LU Innovation, Sölvegatan 16
Box 117, 221 00 Lund

info [at] leapfrogs [dot] se