Christoffer Connée - Klimato
Blog post #1
Describe the idea!
The food industry contributes with 25% of households' total climate impact in Sweden, Klimato started with the aim to reduce this number. Our vision is to make climate friendly food choices easy for everyone.
Klimato offers a web-based application, which allows restaurants to calculate, communicate and compensate climate impact of food. To communicate the climate impact of each meal to the consumer a quantitative CO2e label are presented via menu to nudge people towards climate-smart choices.
Who are you?
I always been curious about the world and had an entrepreneurial spirit. During my studies in Bachelor of Science in Business and Economics at Lund University, I was enrolled with various startup projects, like the charity mobile app Big Heart. Two years ago my partners and me started Klimato. Simultaneously I continued my academic path by taking courses in information systems. Additional knowledge that I felt was needed in the modern day business world.
What will you do during these three months? How will you spend the time?
We will organize and prepare to scale up the sales processes by requiring a CRM system and make a “sales playbook”. Klimato has now employed salespersons in Norway and Denmark and will during this period plan and execute the Scandinavian expansion strategy.
On the tech-side we will work with a numerous improvement within the app, feedback we gathered from current customers. Finally, we will continue our dialogue with various investors and business angels.
What do you expect to achieve during Leapfrogs?
Our goal is to have automatized all functions within the app, which would minimize the manual work with current customers. Ultimately, freeing time and resources to speed up the sales and growth.
All the data within the app is extracted from RISE database. Their data is only applicable to the Nordics, therefore one objective is to get in touch with data providers with research regarding foods climate impact outside Scandinavia.
Blog post #2
Tell us what you have done on your project so far during the Leapfrogs time.
We have during this period prepared to speed up the sales process in order to scale up. By acquiring a lead-generator system as well as a CRM system the team have systematically focused on researching and prospecting customers in specific our target groups.
Furthermore “playbooks” has been created for the purpose of having a structural sales process within the Scandinavian sales team and in order to provide information regarding how to maintain our current customers.
Klimato has also begun to frequently post crisp content on our social channels, check it out!
Has everything gone according to the plan? Has anything unexpected occurred? Has something been easier/harder than expected?
Klimato is doing progress everyday and everything is going according to our plan. As expected most businesses in Scandinavia are slowly getting back from summer holiday and the sales team are ready for the coming months.
The development team just presented a fresh new application update! The new update will allow the current customers to use the Klimato services independently. As the developers at Klimato will go back to school and work less from now on, we are searching for a new full time developer.
What will you focus on during the remaining time? Will you follow your original plan or has anything changed along the way?
We are still researching potential partnerships with scientist whom are working with climate-data regarding foods environmental impact, outside the Scandinavian Peninsula. The focus to acquire a set of new databases has increased as we got some unexpected request as well as interest from abroad.
On the finance side, we will continue to apply for soft funding applications. Furthermore we are progressing regarding our first investment and are preparing for a final pitch in front of a group of investors.