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Emelie Andersson - Retent


Blog post #1


Describe the idea!

Through research about psychological factors influencing employee retention we want to create a service to help knowledge intensive organisations get better control of and knowledge about what influences their employee retention. Retentio provides a service   to map and measure strengths and weaknesses within organizations with regards to factors influencing employees intent to stay at their workplace. Our first target group is professional service organisations where most part of the employees are consultants working either in house, from home or at customers offices. These organizations face major challenges with knowing how aligned the consultant are with the company and due to high demand and competition between companies, valuable is easily lost to other consulting firms. We mainly focus on work environment, job satisfaction and organizational embeddedness to improve the knowledge about what can help keep valuable workforce in the organization. The main focuses of our service is goal alignment, values, work benefits and social relations at work.


Who are you? 

I just graduated from the psychologist programme at Lund university. I wrote my masters thesis about employee retention. I’ve worked part time with giving talks to different companies about how changing the organizational climate can help improve innovation, team learning and social work environment. Ever since upper secondary school I´ve always been involved with different creative projects, some of them self initiated. What I enjoy the most is combining my interest in psychology with my interest in culture and art which has resulted in many different projects involving everything from musicals and photo exhibitions to up-cycling projects and interior design.


What will you do during these three months? How will you spend the time? 
During the Leapfrogs project me and my project partner will do customer research by contacting possible customers and mapping what they might benefit the most from. We will offer them a beneficial mapping of their strengths and possible needs. In combination with contacting new customers we will do a follow up and evaluation with companies that have participated in our previous project connected to our masters thesis, to find out what they found most useful and what they might have wished to be included that wasn’t. In addition to that, we will set up a webpage with information about our project and start to create a business plan for our future work with Retentio.


What do you expect to achieve during Leapfrogs? 

We expect to achieve new insight into specific needs that professional service firms have in regards to retention that will complement the knowledge that we have from research done on the matter. We also expect to have time to create a more specific business plan and the time to evaluate our previous project to improve our service.

Leapfrogs Working Group
LU Innovation, Sölvegatan 16
Box 117, 221 00 Lund

info [at] leapfrogs [dot] se