Filip Bengtsson - Odd Season
Blog post #1
Describe the idea!
We started Odd Season with the vision that every grown fruit and vegetable will be consumed. Today the wastage level of fruits and vegetables in the food value chain is around 50 % and we want to contribute so that number can be decreased.
Odd Season sources and purchases fruits and vegetables that companies along the food value chain don’t manage to sell in their regular sales channels. The fruits and vegetables are then transformed into new and innovative frozen food products. The transformed products are sold as input products to other food producers who use fruits and vegetables as ingredients in their products.
We will start working with one fruit and vegetable at a time, and the first product to be released on the market will be a frozen banana purée in pellets format. The banana product is planned to be released during late summer/early fall.
Who are you?
I have always been interested in sales and building new things from scratch. This led me into enrolling in the MSc program in Entrepreneurship & Innovation at Lund University. I graduated from the program last week and have during the year worked on Odd Season together with the team.
I also studied my BSc in Business and Economics at Lund University, including one exchange year in California. Between the BSc and MSc, I worked for Swedish-Vietnamese start-up named Pangara where I worked with sales and business development for the Swedish market.
When being a student in California I started to adapt a vegetarian diet and since then my interest for plant-based food have increased. I believe it’s an industry that faces a lot change and innovation for the upcoming years, which I want to be a part of driving.
What will you do during these 3 months? How will you spend the time?
During these 3 months we will continue to work on contacting new potential customers and sign new customer contracts for our first product.
On the production-side we will try and evaluate machines for the different steps in our production process. We will also continue the dialogue with the different facility options we have for our production.
Finally, we will continue adding new suppliers and start identifying our next type of fruit and vegetable we will take care of.
What do you expect to achieve during Leapfrogs?
Our goal is that we during the summer will figure out what machines we will use in our production process and also find cost-efficient ways to access them. We also hope that we manage to sign a contract with a facility-owner in which facilities we can establish our production. We currently have ongoing dialogues with a couple of facility-owners in which we see great potential. We also expect to attract some new customers for our first product.