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Gisele Azad - SKØN Cosmetics Scandinavia AB

gisele azad


Blog post #1

Describe your idea!

Together with my partner, Antonia, we were fed up with the beauty industry. We didn’t agree with the mass amounts of chemical ingredients within a product, the major plastic pollution the packaging causes but most of all, we didn’t agree with the beauty standard a lot of brands portray. We combined our love for diversity, inclusive beauty and natural ingredients into a company called SKØN! We create natural and vegan cosmetics for everyone.

Who are you?

My name is Gisele and I am originally from Tehran. I moved to Sweden 2 years ago to study the masters in Entrepreneurship and Innovation. Before the studies I worked for a non-profit organization focussed on refugees. I did this for about 11 years. Next to that I have worked for a media company called Vice. My love for media in combination with social awareness made me take the leap and become an entrepreneur!


What will you do during these three months? How will you spend the time?

These three months are actually pretty major within the company. We have proven the concept and are selling in multiple stores within Europe. We did all this in 6 months. Now it is time to scale and improve our company for the next phase. In these three months we will be busy creating a lot of new products with our partner manufacturer. We are currently working with a creative studio to take the brand to a higher level. Also, we are optimising our logistics. A lot of things to do!


What do you expect to achieve during Leapfrogs?

Because I was able to receive Leapfrogs I am able to spend these three months researching and executing as much as possible! I think that after Leapfrogs I will be able to have given the company a new boost that without Leapfrogs I wouldn’t be able to do in a short period of time. For every start-up it’s important to scale at some point and we are there. It will be interesting to see how much we are able to scale in three months.

Leapfrogs Working Group
LU Innovation, Sölvegatan 16
Box 117, 221 00 Lund

info [at] leapfrogs [dot] se