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Nathalie Strindlund - What Lies Ahead

nathalie strindlund


Blog post #1


 Describe the idea!

 What Lies Ahead combines qualities of geocaching and interactive storytelling. It is a location-based narrated experience that uses the city of Malmö as a playground where it entangles users in a cryptic and thrilling crime story.


Who are you? 

We are a group of four interaction designers that share a common ground in digital media design but have different expertise in visual design, music production, narrative writing and game design. We have previous experience in running companies in music production and design and are all creative individuals that enjoy problem solving.  


What will you do during these three months? How will you spend the time?

We are in the process of recruiting a back-end programmer to our team, that helps us to further develop the app. Testing with external users will be done throughout the summer, to generate valuable feedback and improve the overall experience. In order for What Lies Ahead to generate revenue, we will also need to create relations with stakeholders such as municipalities and local business that could lead to valuable partnerships for us.


What do you expect to achieve during Leapfrogs?

After this summer, we expect to have a functioning prototype of What Lies Ahead that has been tested with users. The data from the tests will be valuable when pitching for business partners and investors. We also expect to have created connections with external stakeholders that enables us to continue working with What Lies Ahead beyond this summer.

Leapfrogs Working Group
LU Innovation, Sölvegatan 16
Box 117, 221 00 Lund

info [at] leapfrogs [dot] se