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Patrik Laurell - Thankful

Blog post #1


Describe the idea!

Thankful is an open-source browser plugin which enables you to keep track of the content you consume and give the creators of that content your direct support in the form of cryptocurrency. We (Superuser Labs) participated in Leapfrogs last year, so this year we’re going to, more or less, pick up where we left off.


Who are you?

I am a electronic engineering student with a long standing interest in programming. I have professional experience as a software developer, and last semester I started working on my masters thesis in machine learning. Thankful is my first startup experience and I have been part of the Thankful team since the start last summer.


What will you do during these three months? How will you spend the time? 

We’re going to be putting the finishing touches on our MVP and from there, keep on adding features and improving the product. Beyond the product itself, we want to place a greater emphasis on establishing cohesive design and branding for Thankful, as well as increasing our marketing efforts in order to expand our user base and increase adoption rate.


What do you expect to achieve during Leapfrogs? 

We expect to arrive at a product that we are proud of and we feel is user ready. We’re hoping that with better design, smoother user experience and wider platform integration that we’ve produced something that people will want to use to easily support their favorite content creators.


Blog post #2


Tell us what you have done on your project so far during the Leapfrogs time.

During the summer we’ve completed our MVP and released it to the public. The work included overall improvements and bugfixes, better design, a registry for known creators and their addresses, automated some workflows, and major improvements to the website and documentation.

We launched on ProductHunt in early August, which went alright but not spectacular (partly due to some mistakes on our part). We’re now in the process of figuring out which features are most valuable so we can make it more attractive to new users.


Has everything gone according to the plan? Has anything unexpected occurred? Has something been easier/harder than expected? 

The development part has gone according to plan. We released a stable and functional MVP and now have a better foundation than ever to keep building on.

We didn’t get quite the attention we wanted from our ProductHunt launch (didn’t drive as much traffic to our website as we had hoped), and therefore had to come up with new plans to get initial publicity, as well as work on making it more appealing to potential new users.


What will you focus on during the remaining time? Will you follow your original plan or has anything changed along the way? 

Since we didn’t get the publicity we wanted out of our launch, we had to rethink how we market  ourselves and which features are truly appealing to users. In reality, this means we are moving ahead with mostly the same plan, but might jump ahead to build the features that are most differentiating/innovative and creates a unique value proposition for our users. Before we get ahead of ourselves though, we want to talk to more potential users and figure out what would truly excite them.

Blog post #3


How did you experience the three months?

Time passed by quickly. We launched a beta version of the extension, and the project is more mature than last year. These past three months have allowed us to reach a solid ground in our project which makes us hopeful for future development.


What has been most difficult and what has been most enjoyable?

Most enjoyable part of the work this summer was the programming, which resulted in the beta version of the extension that we finally launched. However, what we put significantly less time on was the marketing work, which caused the impact of the launch to be much smaller than we expected. So, the most difficult part I guess has been to find the right balance between programming work and other work.


Will you continue working on your project in the future? If so, what is your next step?

Yes. The next step is to build a solid user base who regularly use the product and then gradually expand the user base. This will require a lot of work with marketing and out-reach, whereas up until now the majority of the work on the project has been technical.


What would you say is the most important lesson learnt while working on your project?

That the launch of a product is not one point in time. It needs to be a continuous process of out-reach such as establishing a presence on social media.


Do you have any tips to other new entrepreneurs?

The product you are building is never “ready”. It is better to launch the product and improve on the user feedback, than trying to build the perfect product before launching. Without the feedback, you don't really know what needs to be improved.

Leapfrogs Working Group
LU Innovation 
Medicon Village, Scheeletorget 1
Box 117, 221 00 Lund

info [at] leapfrogs [dot] se