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Paula Fritzdorf - Atelier the Label

paula fritzdorf


Blog post #1


Describe the idea!

Atelier the Label is an online clothing atelier. We offer ready to wear and customized clothing that are sustainable and ethically made. We wanted to create a space where the customer can design personal pieces that can be worn season after season. Today we consume more than ever. Being mindful about our clothing we can go from fast fashion to slow fashion.


Who are you? 

I’m Paula Fritzdorf, 22 years old, born in Stockholm. I’ve always had an interest for fashion and the way we express ourselves with clothes. For two years I spent my time living in Bali where I observed a big rubbish problem. Spending time surfing in the ocean I saw more plastic than marine life, a constant reminder that we need to change the way we are consuming and how we perceive our relation to nature.


What will you do during these three months? How will you spend the time?

The following three months my main focus will be on brand building and marketing. I will develop a marketing strategy that I can implement in my business. Furthermore, I will elaborate new products and research alternative materials that are both sustainable and suitable for making clothes.


What do you expect to achieve during Leapfrogs?

Leapfrogs gives me a possibility to spend time establishing Atelier the Label on the Swedish market. I expect to achieve organic growth in my social media channels.



Leapfrogs Working Group
LU Innovation, Sölvegatan 16
Box 117, 221 00 Lund

info [at] leapfrogs [dot] se