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William Hagströmer - The Publishing House That Reawakens the Classics



Blog post #1


Describe the idea!
My project is a publishing house that gives classical literature new life through creative and inventive book design. By republishing Swedish classics that have become a part of the public domain in more contemporary and accessible formats, I aim both to generate new interest in these timeless stories and to make an innovative impact on the book market in Sweden.

Who are you? 
I’m currently enrolled in the Master’s programme in Sociology at Lund University, having recently graduated with a BA in Comparative Literature and a BSc in Sociology. During my undergraduate
studies, I worked in the management team of student consulting company Lunicore (another part of the LU Innovation family). Before coming to Lund, I studied Art Direction at Forsbergs School of Design in Stockholm.

What will you do during these three months? How will you spend the time?
Right now, I’m focused on researching authors and works to publish and starting up the creative process together with my cover designer. My goals for the summer are: to finalize the cover design and typography for the first book release, consisting of maybe six books; to create physical
prototypes of the books together with a printing firm; and, to create a web shop where potential customers can pre-order the books.


What do you expect to achieve during Leapfrogs?
I hope to accomplish all the goals I have set up for my project! I feel that it’s really important to have ambitious objectives – even if you only get halfway, you will have gotten far. While my designer is working on the covers, I will be working with the textual and typographic parts of the books. I will also be looking into the more practical and logistical aspects of running a publishing house.

Leapfrogs Working Group
LU Innovation, Sölvegatan 16
Box 117, 221 00 Lund

info [at] leapfrogs [dot] se