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Sophie Zepnik - hejhej-mats 


anna och sophie


Sophie Zepnik - hejhej-mats #1


Describe yourself and your project. How did you get the idea? 

We are Anna and Sophie and just finished our Master in Leadership for Sustainability in Malmö. Our business hejhej-mats aims to create a closed loop, zero-waste yoga mat. This product will be made out of recycled material as well as will be recyclable, so all nutrients can flow into production again, without creating any new waste. The idea emerged as we felt affected by not having the opportunity to buy a fully sustainable yoga mat.


Who are you? Previous education/jobs/ experiences etc. 
I am Sophie Zepnik, 24 years old, and did my Bachelor Degree in Social Economics with a focus on Sustainability Management. During this time, I studied 6 months in Spain where I got to know my friend and business partner Anna. Before coming to Sweden to do my Masters, I did an internship in a sustainability consulting agency where I had the chance to work with interesting projects that were all related to sustainability.

I am Anna Souvignier, 25 years old. Before coming to Sweden I did my Bachelor Degree in Marketing Management in Hamburg. During my Bachelor Programme I did a semester abroad in Madrid, where I got to know my business partner Sophie. After Madrid, I moved to Barcelona to do a three months internship in a globally operating marketing agency. Back in Hamburg, I worked in a start-up and was responsible for their marketing and PR activities.


What will you do during these three months? How will you spend the time?

Anna and me will use the time to put the finishing touches on our prototype, as we plan to enter the market in August. We are going to use the three months to do intense Research and Development to establish a return system. Adding to that we will use this time for formal administrations such as protecting hejhej as a trademark and registering our company officially.


What do you expect to achieve during Leapfrogs? 
During the three months of the leapfrogs scholarship we aim to get our yoga mats ready to enter the market, this should happen in August. All related activities such as implementing the web shop need to be set up at the same time. Additionally, we aim have a coherent return system implemented when entering the market in order to make sure our nutrients circle in endless production streams. 

Sophie Zepnik - hejhej-mats #2


Tell us what you have done on your project so far during the Leapfrogs time. 

Since Leapfrogs is unfortunately ending in August, we need to find other financial support in order to continue working full-time on hejhej-mats. Thus, we applied for different start-up competitions such as the Green Alley Award. Since the applications always require a lot of resources, this was our focus during the first Leapfrog time. During the second leapfrog workshop we got asked about crowdfunding. We heard this question already several times, which is why we will use the next period of leapfrogs to start a crowdfunding campaign.


Has everything gone according to the plan? Has anything unexpected occurred? Has something been easier/harder than expected?

For us, it was easier than expected to find these different financial supports online, there is a great offer and a lot of prices to apply to. However, the long enduring application processes took way longer than we calculated with. Moreover, the investigation about the registration of the business was also quite complicated. Besides that, the prototyping process went according to the plan and will be continued in the next month.


What will you focus on during the remaining time? Will you follow your original plan or has anything changed along the way? 

In our remaining time, we will focus on the registration of the business as well as the prototyping. However, what has been changed along the way is the fact, that we have decided that we need more financial support for the following months and one of our ways to solve this will be crowdfunding. Thus, we will use the remaining time for the investigation and planning of our video spot as well as for the implementation of the campaign.

Leapfrogs Working Group
LU Innovation, Sölvegatan 16
Box 117, 221 00 Lund

info [at]