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Jonas Lundin - TriLens



Jonas Lundin - TriLens #1


Describe yourself and your project. How did you get the idea? 

I’ve been studying mechanical engineering at LTH as well as working as a photographer for the past five years. As a photographer I’ve always been annoyed by the hassle of changing lenses and it’s a common process that every professional photographer has to go through multiple times a day. By creating the TriLens our goal is to eliminate the frustration of changing lenses and making life easier for photographers.


Who are you? Previous education/jobs/ experiences etc.

I’m 25 years old and I’m doing my masters at LTH in mechanical engineering and industrial design. I’ve been running my own photography business for a couple of years, as well as consulting in IT, 3D-printing and engineering.


What will you do during these three months? How will you spend the time? 

We just closed our Kickstarter campaign and for the next three months our main focus will be to get the production going and deliver the TriLens to our backers. We will also focus on building our e-commerce platform as well as building relationships with potentiall distributers outside of the EU.


What do you expect to achieve during Leapfrogs?

Movie in to our new space. Deliver the first TriLens to the customer. Get the production going effeciently. Launch a campaign for the US market. Build relationships with distributers in the US, Asia and Australia.

Jonas Lundin - TriLens #2


Tell us what you have done on your project so far during the Leapfrogs time. 

So far during the Leapfrogs period we’ve found and moved in to our new office space in Stockholm, received and reviewd the first test batch from our suppliers and worked on launching a new campaign targeted for the US market.


Has everything gone according to the plan? Has anything unexpected occurred? Has something been easier/harder than expected? 

Yes and no. We’ve had a few incidents with our suppliers that need fixing before we can start the production 100%. Although problems like these has been accounted for in the budget and the timeline has room for a couple of hiccups. The parts that we are satisfied with looks amazing and works exaclty like intended, all the nights calculating tolerances paid off! Right now we are renovating our new office space and challenge new problems every day but nothing that we can’t manage,  so far we’ve even managed to stay under budget.


What will you focus on during the remaining time? Will you follow your original plan or has anything changed along the way? 

We will most likely stick to our original plan. Things are moving forward with the US market and we hope to launch for the Americans in just a few weeks. According to the research we’ve done August is the best month for launching Kickstarter projects and we think it might be possible with the information we’ve been getting lately. Unfortunately all of the manufacturing industries are closed down right now but that gives us time to set up all of the necessary systems etc.

Jonas Lundin - TriLens #3


How did you experience the three months?

Busy and very exciting! I really felt like I’ve gained experience in pretty much every area you can imagine. Since we’re only two people on the company I’ve had to take on a lot of different roles. For the future, we’re probably going to need to hire more people but I really enjoyed gaining insight in every position there is in a company. This also makes it easier to know what to look for when we’re hiring.


What has been hardest/most enjoyable?

The hardest part has been the waiting. Even though we are ready and very alert some of our suppliers and partners tend to be slow. Then there’s been summer holidays which really slowed everything down. The most enjoyable part has been to move in to our new office! We got the keys in the beginning of the summer and renovated the place for 2-3 weeks when our manufacturing partners were closed for the summer. It feels good to finally have our own place with a workshop, office and a studio.


Did it go as expected? Will you continue working on your project in the future?

We hit some bumps and had to find a new manufacturing partner. We didn’t want to fall behind in our schedule and since we needed to find a new partner that could manufacture the parts quickly we had to increase our costs a bit. Besides that, everything has gone according to plan! We launched a new campaign to the US which has generated a lot of new sales and we resolved all the legal issues we had with the US market.


What would you say is the most important lesson learnt while working on your project?

There is no such thing as easy or difficult. It all comes down to how much time something takes. Everything is doable but it always depends if it’s worth prioritizing or not. Both me and my partner agreed to not become one of those companies that just buy “ready-made solutions” unless we really have to. If we need a new robot we rather build it ourselves, even though the cost might be the same. I think it’s important, at least for a company like ours to keep the creativity going and keep experimenting.


Do you have any tips to other ”new” entrepreneurs?

Keep it lean and do as much as you can by yourself. You can pay for someone to build your website, to do your marketing content and sourcing your suppliers but most often this takes more time, costs more and it isn’t that hard to do it yourself! You can find everything there is to know about anything on Youtube and by doing it yourself you gained some experience instead of just paying someone.