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Mirjana Krisanovic - Run for Life

Mirjana Krisanovic - Run for Life


Describe yourself and your project. How did you get the idea?

We are two driven students who like to get engaged in projects that can help people in need. Since we both spend a lot time running we wanted to create a charity run that is completely transparent and that donates 100% of the entry fees to charity. Through thorough documentation Run for Life will allow participants to follow every step of the work.


Who are you? Previous education/jobs/ experiences etc.

Maja, 27 years old, interaction design student at Malmö Högskola. Has worked as    an assistant for a blind person for over 7 years. Managed Arts 4 Dreams, an art project for chronically ill children at Lund University Hospital.

Mirjana, 22 years old, studies call methodology and sports psychology at Malmö Högskola. Is currently working as a massuer and a writer on a webpage for Region Skåne. Has experience in marketing. 


What will you do during these three months? How will you spend the time? 

Initially we plan to do research on how we can develop the original idea into a business idea. Furthermore, we need to identify potential stakeholders, investigate how the market looks, create a budget and define concrete approaches for profitability. During Leapfrogs we will prepare ourselves by learning the most effective way to run projects that are dependant on external stakeholders.


What do you expect to achieve during Leapfrogs?

Through our research we hope to get a good enough foundation to feel confident when we present our idea to future partners and stakeholders. By the end of Leapfrogs we hope to have a ready plan for our new business idea and also a clear vision of how to developing a new website.

Mirjana Krisanovic - Run for Life #2


Tell us what you have done on your project so far during the Leapfrogs time. 

These past few weeks we’ve been developing our new business idea Limitless Survivor. Based on our past experiences running the charity race Run for Life and the fact that our previous idea was not generating revenue, we’ve been investigating how to successfully implement this new concept of a extreme obstacle race in Sweden.

Our research has been about required permits and costs, possible future collabortions, effective methods of reaching our target group and designing a obstacle course.

Has everything gone according to the plan? Has anything unexpected occurred? Has something been easier/harder than expected?

 We knew from the start that we needed to come up with something new since Run for Life donated 100% of it’s entry fees to charity, which is good for the people we’re helping but not very profitable for us. We managed to complete most of what we planned for the first weeks, but some things have been more difficult, e.g. planning an obstacle course in relation to limited resources and geographic location.

What will you focus on during the remaining time? Will you follow your original plan or has anything changed along the way?

For future collaborations we need to be able to present a budget, a business plan and a proposal for the obstacle course. However, for the remaining time the focus will not be on developing a business plan. Instead, we will examine the interest for extreme obstacle races in Scandinavia and identifying potential stakeholders.

Initially, the plan was to develope a new website during leapfrogs, but this is something we are going to do later on.

Mirjana Krisanovic - Run for Life #3


How did you experience the three months?

Working with our project these last three months have been fun and different from prior to Leapfrogs. To start with we had plenty of time to come up with a clear concept for our business idea. We spent a lot of time doing research, discussing different approaches and specifying the vision for a new business idea, before we starter contacting stakeholders and sponsors. Before Leapfrogs we had pretty much just been working with charity projects and doing whatever first came to our mind, without even thinking about making money. So these past few months have been fun and liberating. We had the time and freedom to develope a new idea that is fun to work with and that could also inspire other people as well. 


What has been hardest/most enjoyable 

The hardest part has been, and still is, not having enough experience organizing multisport events and the right business contacts. Neither one of us compete in multisport but find it very fascination and exciting. To be able to organize an international event requires a lot of resources and knowledge.

On the other hand, having to start from the beginning has been very educational. We have conducted research on what others have done, how that whole community works, and that has given us plenty of new ideas on how to move forward. What is so fun about trying to develop new ideas is that we have gone from doing charity runs like Run for Life to actually trying to organize a 450 km international adventure race in the Swedish mountains. It's both frightening and exciting. 


Did it go as expected? Will you continue working on your project in the future?

We expected to get more feedback on our ideas and project. Other than that we had very little expectations. Initially we did think we would have come further with our business idea. Everything has been mostly positive. Compared to organizing Run for Life, working on a business idea has been a new experience for us. We have had enought time to come up with a fun and good idea without rushing and the expectations from other people.  
Having time to brainstorm gave us inspiration to other projects as well. One of us is going to continue working with the Limitless Adventure Race. 


What would you say is the most important lesson learnt while working on your project?

Realizing we could need could people with knowledge that we do not have is probably the most important insight. Marketing is something that is extremly important for a project like ours. No one is going to compete in our adventure race if they don't even know there is one. It's very hard to reach out to people if they don't know you exist, but it's also hard to market yourself without money. We have realized that we might need to use the "fake it till you make it" approache. 

There is also no need to plan too much since these thing always change. Plans tend to change more often then not depending on how the project developes. 


Do you have any tips to other ”new” entrepreneurs?

Don't be afraid to try something new. You might come up with a better idea if you give yourself the time and space. Talk to new people about your idea and listen to what they have to say. Look at what other people have done and why they have failed/succeeded.