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Malcolm Horal

Malcolm Horal


Describe yourself and your project. How did you get the idea? 

My name is Malcolm Horal. I’m a 4th year student working on an application which will bring a presentation, performance or an announcement closer to the listener. No matter the place, conditions or languages you understand. I was watching all these hearing devices being handed out at a seminar so that the audience could take part of the speech in other languages and I realised that there should be an app for that instead.


Who are you? Previous education/jobs/ experiences etc.  

I’m studying Eng. Physics with specialisation in Med Tech. I like the idea of every place and situation being equally available for everyone no matter how you function. The person who said that “In the land of the blind, the one-eyed man is king” was wrong if you ask me. In such a land everything is adapted so that vision isn’t necessary. At least it shouldn’t be.


What will you do during these three months? How will you spend the time?

I will divide my project Into three sections. First of I will define what exactly I want to create and find the Minimum Viable Product, which will be my first goal. Section two is about learning to program. I will spend the time to learn what I need to learn about programming. After this the fun will start for real and I will put all my energy into creating the app.


What do you expect to achieve during Leapfrogs? 

At the end of the summer I will have a clear idea of what my application will look like. I will hopefully have a working MVP or something similar. First and foremost I hope I will have learned a lot about programming and realizing an idea.

Malcolm Horal #2


Tell us what you have done on your project so far during the Leapfrogs time.  

Since the workshop in the beginning of June I’ve been looking over my project because I had to rethink some aspects of it. The tools and feedback  given by Arnout made me consider alternative paths for my project. My idea must change from being a fun programming idea/project to something more entrepreneurial. In some sense I’m still on square one but my aim has changed.


Has everything gone according to the plan? Has anything unexpected occurred? Has something been easier/harder than expected? 

Well nothing has gone according to plans. The programming is one thing. I have started to program a little bit but not for an android device. During the workshop Arnout showed me of another startup with a very similar idea that wasn’t able to stay afloat. I’ve studied that case and right now I’m quite uncertain of in what direction to continue in. I might make a U-turn and go for a plan B.


What will you focus on during the remaining time? Will you follow your original plan or has anything changed along the way? 

The next couple of weeks will be about trying to get the project on the right track. My main goal with the project was to learn entrepreneurship and programming at the same time. That is still something I want to do. What I will do the coming weeks is to figure out wether to continue or not, find a suitable plan B and take it from there.

Malcolm Horal #3


How did you experience the three months?

The three months have been immensely rewarding. I’ve managed to learn a lot about all sorts of thing regarding entrepreneurship, programming, planning, setting up goals and the decision to actually scrap an idea, learn from it and move on with a better plan. Although I won’t continue with this idea any further I’ve saved parts of it and solutions which hopefully will come in handy for my next project.


What has been hardest/most enjoyable?

This is a hard question to answer. One of the hardest things have probably been the actually tedious job of trying to learn the craft of programming. But in general it’s been hard to keep focused when research led me to understand that this idea was maybe not the most effective approach to solve the problem. In retrospect that part of the work have in some way been in vain but on the other hand, off course I’ve learned from it as well.


Did it go as expected? Will you continue working on your project in the future?

As I’ve mentioned before it did not go as expected. My goals have shifted to a now somewhat fussy idea. Some of the practical aspect where achieved and I will be able to use those results later. I will therefor no continue working on this project the way it looks at the moment. Instead I will change focus and start something similar but different. I will probably start with it later this autumn.


What would you say is the most important lesson learnt while working on your project?

I can’t pinpoint any one lesson learned, it’s rather the experience as a whole. From before I had my concerns regarding time consumption.  As I suspected none of the milestones were completed on time. This is also brings me to the point of trying to achieve two things at once. I’ve realised that it’s not as easy as it sounds trying to approach a problems from two directions at the same time.


Do you have any tips to other ”new” entrepreneurs?

With my experience I must mention the aspect of doing thorough research regarding your idea, similar solutions, the market etc. For me my lack of research made my find out much too late that my idea wasn’t the best and similar solutions had been rather unsuccessful. Other than that my only advice will be to just get started and do something rather than contemplating to much and not getting anything done.