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Daniel Regefalk - Personalized Emails

daniel regefalk


Blog post #1


Describe the idea!

Most of us get marketing and sales emails in our inbox that we are not interested in nor feel are targeted specifically to us – and as a result the emails remain unread. I plan to build a tool that helps businesses send more personalized sales and marketing emails to increase conversion rates. The tool will be built in the form of an add-on to existing ESPs (Email Service Provider, such as Mailchimp).


Who are you? 

I have just completed my fourth year studying Industrial Engineering and Management at LTH. I have always been interested in entrepreneurship and software development, and as such I have taught myself how to program and I co-founded and run a small e-commerce company that prints custom posters.


What will you do during these three months? How will you spend the time? 

Initially I plan to reach out to my potential customers to validate the idea and get feedback. Analysing this feedback I plan to build a simple prototype that I hope to have ready by middle of July that I can show to potential customers. After that I expect to work closely with my first few customers to improve on the product.


What do you expect to achieve during Leapfrogs? 

I hope to have a working product and some initial customers that feel the product helps them in their day-to-day work. I hope that I will also get a lot of feedback which helps me to better understand the needs of my customer base. Personally I see this as a perfect opportunity to learn and get hands-on experience working closely with customers while developing a business idea.



Blog post #2


Tell us what you have done on your project so far during the Leapfrogs time.

I started off doing some more market research and reaching out to customers before completing my prototype. This was great as during this process I realized that my target customers didn’t experience the pain points my product was aimed at solving in the same way as I had originally thought, and to be able to cater to their needs I would have to create a much more advanced product. After this realization, I “pivoted” to a completely different idea (a software tool for podcasters).


Has everything gone according to the plan? Has anything unexpected occurred? Has something been easier/harder than expected? 

As I’ve changed idea I can’t say everything has gone according to plan. I’ve learnt the importance of talking to your customers early. The many hours I spent building a prototype could have been reduced if I asked my target customers for input earlier in the process. I’ve been surprised by how much great feedback you can get simply by asking people.


What will you focus on during the remaining time? Will you follow your original plan or has anything changed along the way? 

The idea has changed but my plan is pretty much the same. I’ve tried to talk to and get feedback from my potential customers more while working on this second idea. I hope to still be able to have a prototype ready by the end of the summer, but this time I’ll focus more on collecting as much feedback I can along the process.


Blog post #3


How did you experience the three months?

It’s been both challenging and rewarding, and the summer want by really fast. I’ve had a lot of new experiences and I’ve learnt a lot about entrepreneurship. It’s been amazing to see how much you can accomplish and how far you can get if you put all your time and effort on one project.


What has been most difficult and what has been most enjoyable?

The freedom was both the most enjoyable and challenging part. Throughout this project I had more things on my to-do list than I had time to complete so prioritising what to work on next was crucial. Seeing my own progress, both in regards to the product and what I’ve learnt, is probably what I’ve enjoyed the most.


Will you continue working on your project in the future? If so, what is your next step?

Yes, I will! I’ve seen some initial traction with the product so I’m excited to keep working on it and “test its wings”. My plan has always been to use these three months to start a project that I can continue working on.


What would you say is the most important lesson learnt while working on your project?

Talk to your customers early and often! I could have saved a lot of time and effort if I had taken this advice earlier. Talking to your customers will help your build a better product while also making sure someone is actually willing to pay for it.


Do you have any tips to other new entrepreneurs?

At the risk of sounding like a broken record: talk to your customers! Lastly, getting the ball rolling with a new project will take a lot of time and effort before you start to see any results so be prepared to put in the time and effort required.