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Ludvig Brisby Jeppsson - EATIMIZE


Ludvig Brisby Jeppsson - EATIMIZE #1


Describe yourself and your project. How did you get the idea? 

EATIMIZE aims to auto generate meal plans that our customized and optimal from a nutritional perspective. I exercise a lot and believe that my nutrition intake has an effect on my health and ability to perform in all different aspects of life. A while back I grew tired of existing tools, with all the logging and general advice. I just want somebody to tell me exactly what to eat. So now me and my team is building that service.


Who are you? Previous education/jobs/ experiences etc.

I am a 24-year-old engineering student with one year left of the program Industrial Engineering and Management. I have a sports background and my childhood years were mostly spent on the football ground. It was during my most intense period of playing football I started to read about nutrition and it was then I started feeling the need of customized and optimal meal plans.


What will you do during these three months? How will you spend the time? 

Marketing and software development. We will continue to develop our product and with every new iteration we will consult and gather feedback from our feedback group that consists of professional athletes, dieticians, sports coaches, personal trainers etc. We will also do some marketing activates to get in touch with potential partners. 


What do you expect to achieve during Leapfrogs?

New partnerships in order to continue develop our product and a growing number of users.

Ludvig Brisby Jeppsson - EATIMIZE #2


Tell us what you have done on your project so far during the Leapfrogs time.

Most time has been spent on software development and gathering feedback. We have been doing testing in order to be sure that we are building is creating value for the customer every time we iterate. Trying to shorten this feedback loop is something we have been trying to focus on and yet we have been able to get some valuable insights from the people testing our different versions.


Has everything gone according to the plan? Has anything unexpected occurred? Has something been easier/harder than expected?

We are progressing according to plan without major unexpected events. Diverging feedback from user test is our biggest challenge, as it boils down to taking decisions based that could go in either way.  I think this dilemma is an returning one in product development and really highlights and stresses the importance of a clear common objective and vision about what kind of product or service the team behind it has in mind.


What will you focus on during the remaining time? Will you follow your original plan or has anything changed along the way?

During the remaining time we will continue to iterate within our product development but also try to focus on finding suitable partnerships. We think this is important in speeding up our development and in the long run to grow our user base. The original plan has not changed yet but we are always on the look for new opportunities and collaborations where our product adds value. 

Ludvig Brisby Jeppsson - EATIMIZE #3


How did you experience the three months?

It has been a great experience! As a student-run startup, most progress is naturally happening during the summer and Leap Frogs made it possible to speed up the progress even more.


What has been hardest/most enjoyable?

Hardest has been to interpret the customer feedback received when testing the product, in the case when feedback and proposals considering further development of the product either differs between customers or differs compared to your own view.

Still, the most enjoyable part is certainly to receive this customer feedback and get confirmation that the product is creating value for them.


Did it go as expected? Will you continue working on your project in the future?

Yes, most went according to plan and of course we will continue!


What would you say is the most important lesson learnt while working on your project?

That no matter how much feedback you gather, you still have to have your own vision about what your product is going to be like. Even if you try to do it LEAN and only want to make data-driven decisions, there are situations where you will have to trust your gut feeling.


Do you have any tips to other ”new” entrepreneurs?

Find people with different skills than you have, don’t spend time going to networking events and start while you are a student. And don’t call yourself an entrepreneur.