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Daniel Regefalk - Personalized Emails

daniel regefalk


Blog post #1


Describe the idea!

Most of us get marketing and sales emails in our inbox that we are not interested in nor feel are targeted specifically to us – and as a result the emails remain unread. I plan to build a tool that helps businesses send more personalized sales and marketing emails to increase conversion rates. The tool will be built in the form of an add-on to existing ESPs (Email Service Provider, such as Mailchimp).


Who are you? 

I have just completed my fourth year studying Industrial Engineering and Management at LTH. I have always been interested in entrepreneurship and software development, and as such I have taught myself how to program and I co-founded and run a small e-commerce company that prints custom posters.


What will you do during these three months? How will you spend the time? 

Initially I plan to reach out to my potential customers to validate the idea and get feedback. Analysing this feedback I plan to build a simple prototype that I hope to have ready by middle of July that I can show to potential customers. After that I expect to work closely with my first few customers to improve on the product.


What do you expect to achieve during Leapfrogs? 

I hope to have a working product and some initial customers that feel the product helps them in their day-to-day work. I hope that I will also get a lot of feedback which helps me to better understand the needs of my customer base. Personally I see this as a perfect opportunity to learn and get hands-on experience working closely with customers while developing a business idea.

Leapfrogs Working Group
LU Innovation, Sölvegatan 16
Box 117, 221 00 Lund

info [at] leapfrogs [dot] se