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Henrik Siepelmeyer - plietsch

Blog post #1


Describe the idea!

With plietsch, we make sustainable grocery shopping simple, affordable and accessible to a broad customer group: We provide a section of package-free, organic, regional products fully integrated into a full-range supermarket. Customers bring their own containers and purchase exactly the amount they need. This way, they can try out package-free shopping during regular shopping trips and step-by-step integrate it into their habits. Our pilot project is implemented in a department store of Germany’s largest full-range food retailer, EDEKA.


Who are you?

We, Henrik and Lisa, both hold a BSc in Environmental and Sustainability Studies. Lisa pursues her MSc Environmental Management and Policy at Lund University’s IIIEE. Previously, she worked in supplier sustainability rating at EcoVadis and is an expert in sustainability management, supply chains and making the business case. Henrik just graduated with an MA Leadership for Sustainability. His expertise is in leveraging nudging and behavior change for sustainability, particularly waste reduction which he gained at – among others – the San Francisco Department of the Environment.


What will you do during these three months? How will you spend the time? 

During the summer, we will examine and amend our business model, review trademark law, and further build contacts to potential clients: After a successful pilot, we see the need to review our business model, particularly regarding pricing and revenue streams, to enable a sound expansion. One aspect of this is reviewing trademark law and licensing options. Additionally, we are going to build our contact network and continue negotiations with potential clients that we had already been in contact with.


What do you expect to achieve during Leapfrogs? 

We expect that by the end of the summer, we are going to have a clear picture of the future of plietsch. That is, we will have signed 2 new clients and mapped potential clients for future outreach, we will have developed a suitable pricing model and – most importantly – we will have decided if we want to and can pursue plietsch full-time after the summer.  


Blog post #2


Tell us what you have done on your project so far during the Leapfrogs time. 

We focused on revising and adapting our business model to better support a sound expansion. Having developed a couple of possible models, we reached out to potential clients and had promising meetings with several store owners who are interested in working together and integrating our shopping solution into their stores. We are now in the process of negotiating the terms for these potential cooperations and keep our fingers crossed that everything will work out!


Has everything gone according to the plan? Has anything unexpected occurred? Has something been easier/harder than expected? 

We are quite happy with the progress we made: Although revising and further developing our business model required a little more time, the interest in our concept was larger than expected and setting up meetings with potential clients was surprisingly easy. The only thing we underestimated was how much planning time the stores would still need before starting a cooperation. Now we will have to see when we can stop negotiating and actually start the cooperations…


What will you focus on during the remaining time? Will you follow your original plan or has anything changed along the way? 

We will continue the negotiations and hopefully be able to get the “go” for new cooperations. At the same time, we will fine-tune our business model and integrate the feedback we received from our client meetings. Another to-do is to continue reviewing trademark law and map future potential clients – so there’s enough work left!

Leapfrogs Working Group
LU Innovation, Sölvegatan 16
Box 117, 221 00 Lund

info [at] leapfrogs [dot] se