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Joep Postma - MyWorld

Blogpost #1


Describe the idea!

MyWorld helps people integrate more effectively into their surroundings. We do this through a marketplace for maps where content creators with expert knowledge curate maps upon which they can monetize and/or grow their image. Users can subscribe to maps of interest, layering them on top of their base map. Thus, the user acquires a tool which provides hyperlocal content around their niche interests. We will initially focus on International Students arriving in a new destination.


Who are you? 

I lived in several places across the globe for both studies, travels and work. These experiences made me aware of the challenges when it comes to finding like-minded people and places to pursue your hobbies and interests. This enables me to develop MyWorld’s platform with the end user's perspective in mind.

During my Bachelor’s in Business Administration, I co-founded an e-commerce webshop and I recently graduated from the Master’s in Entrepreneurship and Innovation at LU. 


What will you do during these three months? How will you spend the time? 

In the past months, partly part of our master’s program, my companion Jack and I have done continuous customer research, made several prototype iterations varying from paper prototyping to wireframes, and we created a Business Plan. Since the universities are now starting to close for the summer, our focus will shift to creating an MVP that suits the needs of International Students arriving in Lund later in August.


What do you expect to achieve during Leapfrogs? 

This summer, we want to achieve the following goals:

• Create an MVP for Lund University and have it ready when new students arrive at the end of August.

• Form a loyal group/community of local heroes that contribute to the map.

• Recruit design and programming talent as part of our core team instead of being outsourced.


Leapfrogs Working Group
LU Innovation, Sölvegatan 16
Box 117, 221 00 Lund

info [at] leapfrogs [dot] se