Kyriaki Chanioti - Brewery Dog Biscuits
Blog post #1
Describe the idea !
Annually, craft breweries are paying up to 16000€ to dispose their solid waste (wet spent grain). At the same time, half of the pet owners treat their pets as family members leading to increase investment in pet care. What if we could utilize the brewers’ leftovers by upcycling them into a sustainable snack for our canine friends?
Who are you?
I am by nature curious, optimistic and strive to improve myself and my skills everyday. The jobs that I had occupied myself with were as a food technologist in a snail production unit (Fereikos) in Greece, as a research assistant in United Kingdom and lastly as a baker, waitress in Paros, Greece where I come from. I just completed the most amazing master program in food innovation and product design (FIPDes).
What will you do during these three months? How will you spend the time?
➔ In depth research and creation of the business model for the dog biscuit project.
➔ Research possible industrial applications
➔ Engage with consumers and have feedback
➔ Creation of brand name
What do you expect to achieve during Leapfrogs?
Meetings and interview with the users
Written business model for the project
Engagement with dog owners and testing the prototype
Creation of social media account