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Lena Germscheid - FlyBetter

Lena Germscheid


Blog post #1


Describe the idea!

While the majority of online travel search engines compare prices, durations and services, they most often neglect CO2 emissions. To keep the prices low, search engines recommend flight routes with many (CO2 -intensive) stopovers and detours. The idea is to change this and develop a flight search engine ranking the results by environmental friendliness.


Who are you?

I am a 23-year old student of Environmental Studies and Sustainability Science (LUMES). I am constantly engaged in diverse projects related to sustainable behavior changes. Before starting LUMES, I studied International Business in Germany, and gathered working experiences in project management and corporate sustainability working for an international corporation and non-governmental organizations.


What will you do during these three months? How will you spend the time?

During the next three months, I want to reach my three major goals: a) conducting a detailed and reasoned market research (collecting data about consumer needs/preferences, potential partners, willingness to pay), b) elaborating a business plan based on the research and c) creating a network with partners, find people who can complete the team/external service providers (especially IT/programming).


What do you expect to achieve during Leapfrogs?

I expect to achieve all the main goals mentioned above over this summer. Hopefully, by the end of August a first beta version of the search engine will be online. However, I also expect to be facing plenty of challenges, especially regarding all the data that is required to calculate and assess the environmental friendliness.


Leapfrogs Working Group
LU Innovation, Sölvegatan 16
Box 117, 221 00 Lund

info [at] leapfrogs [dot] se